The eclectic edifice in a predominant Beaux-Arts style is located at 722 Sarmiento Street in the heart of Rosario's business district, in the intersection with Santa Fe St.
The palace was named after Juan Fuentes Echeverría, the businessman who commissioned the construction of the building that today still bears his name.
The front gates, centered on the southwest corner of the intersection, was made of electrolytic bronze in Greece and consist of a twin set of five paneled vertical sides 3 meters wide by 5 meters high.
Other reliefs in the gates represent the Seasons, the Four Cardinals, the Muses and the Native Argentine. The central panels showcase the monogram of the proprietor Juan Fuentes. All the inscriptions are in Greek. The other doors in the ground floor have reliefs of the faces of former presidents of Argentina Nicolás Avellaneda and Julio Argentino Roca.